Once the layout and placement are set, three things decide how the words on your hero read: the overlay (the tint between photo and text), the text itself (what it says, what shows, how big), and badges (small proof chips under the title).
Where: Property editor → left rail → Home → right panel → Hero tab → expand Text & style. Text sizes live under Home → Brand → Typography. On collection sites everything is under Home → Brand → Hero style.
The overlay is why you can read white text over a bright photo. It's also the answer to "my hero photo looks dark" — the overlay is the darkening.
Where (property site): Property editor → left rail → Home → right panel → Hero tab → Text & style (expand) → Hero overlay cards + "Overlay strength" slider Where (collection site): Collection editor → left rail → Home → right panel → Brand tab → Hero style → Hero overlay cards + "Overlay strength" slider Range: Overlay strength 0–100 (default 70).
| Option | What it does |
|---|---|
| Standard | Subtle darkening so text stays readable over any photo. |
| Top fade | Darkens just the top, clearing downward — pairs with Centered. |
| Left fade | Darkens just the left, clearing rightward — pairs with Editorial. |
| Bottom fade | Darkens just the base, clearing upward — pairs with Stacked. |
| None | No overlay. Best for already-dark or low-contrast photos. |
Choosing: match the fade to your placement (Top ↔ Centered, Bottom ↔ Stacked, Left ↔ Editorial left) so only the part of the photo under the text is tinted. If the photo looks too dark, lower Overlay strength first; if it's still too dark, choose None and rely on the text shadow. Standard is a subtle all-over tint that works on almost any photo.
Where (property site): Property editor → left rail → Home → right panel → Hero tab → Text & style (expand) → Hero eyebrow / Hero headline / Show location / Show tagline; text sizes under Brand tab → Typography Where (collection site): Collection editor → left rail → Home → right panel → Brand tab → Hero style → eyebrow, headline, toggles, text color & shadow; sizes under Typography
| Option | What it does |
|---|---|
| Small (size) | Text size step "Small" for the title, eyebrow, or tagline. |
| Medium (size) | Text size step "Medium" for the title, eyebrow, or tagline. |
| Large (size) | Text size step "Large" for the title, eyebrow, or tagline. |
| Extra large (size) | Text size step "Extra large" for the title, eyebrow, or tagline. |
| Huge (size) | Text size step "Huge" for the title, eyebrow, or tagline. |
| None (shadow) | No shadow — cleanest on dark or heavily overlaid photos. |
| Soft (shadow) | A light halo for gently busy photos. |
| Standard (shadow) | The default three-layer shadow that reads on most photos. |
| Strong (shadow) | A wide dark halo for busy or very bright photos where text still gets lost. |
Where (property site): Property editor → left rail → Home → right panel → Hero tab → Text & style (expand) → Hero badges → Add badge; reorder with the arrows Where (collection site): Collection editor → left rail → Home → right panel → Brand tab → Hero style → Hero badges
| Option | What it does |
|---|---|
| Rating | Your live star rating and review count. |
| Hosted by | A "Hosted by …" chip with your host photo. |
| Custom | Your own short label with an optional emoji (e.g. "🔥 Hot tub"). |
| Amenity | A chip for one of your amenities (e.g. "Pool", "EV charger"). |
Add badges under Text & style → Hero badges, reorder them with the arrows, and choose Plain or a Laurel frame (default or gold) per badge. The Hosted by badge uses your host photo — set it in the same block if you haven't yet.
Where (property site): Property editor → left rail → Home → right panel → Brand tab → Typography Where (collection site): Collection editor → left rail → Home → right panel → Brand tab → Typography
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