Making Social Posts and Ads

Haven turns the photos and copy you already have into finished posts: single images, swipeable carousels, and short vertical reels. Everything is built from your own listing photos. Download the files and post them anywhere, or connect your Facebook Page and publish to Facebook and Instagram straight from the editor. You will find it on Marketing → Creative. Asking for ads usually means this page: a reel, carousel, or post you publish yourself. Paid campaigns Haven runs on Google, ChatGPT, and Meta are a different screen, Marketing → Ads — see One Click Ads. Finished files and anything you upload live in Marketing → Media Library, where every listing and site has a folder of its own: its Gallery photos and Logos sit inside it, and the creatives Haven makes for that listing file in beside them. Brand-kit, partner, and email logos live in a top-level Logos folder.

How to make a video ad

A video ad is a reel on Marketing → Creative. Open the host dashboard, choose Marketing, then Creative. That is the whole path. The Siri orb on a hero photo, and Photos & Spaces → Create → AI Videos, only turn one still into a looping clip on your website. They do not make a video ad.

Start the reel one of three ways, side by side at the top of Creative:
- Showcase my property — pick the listing or collection, optionally pin the scenes in order, then choose the reel's Look: its style (Typewriter, Soft fade or Classic), photos or AI video, and voiceover on or off. Haven plans one reel.
- Tell a story — describe the ad in your own words in the Reel Studio. It starts by asking for the voice and the music; then leave the box empty and Haven chooses the story, or tell it yourself. The whole reel is drawn as motion scenes, the same way Haven's own brand reels are.
- Feature a review — a short reel of one guest review.
Use stills, or convert the photos to video. On Showcase and Feature a review, every photo scene starts as a still with a slow camera move, and that costs nothing. Leave them as stills, or turn them into real AI clips after you approve the storyboard: Ready to convert to video? above the scenes converts all of them (the credit price shows before it runs), and each scene's orb converts just that one. Video you already have is used on its own: on Showcase, Haven casts your uploaded gallery clips and the videos on your site's hero and pages as scenes (at least one when you have any, often the opening shot), and you can still pin the exact clips you want. Tell a story does not use that step: the whole reel is motion scenes.
Choose a voiceover, or leave it off. Showcase asks at its Look step (Voiceover on or off). A narrated reel gets a short story, one line per scene, read by a voice over soft music. Under Sound & cuts in the editor (the Narration card in the studio) press Read it aloud to keep the voice or switch to music only. Before you approve, the sound choices are Music only, Voiceover + soft music, and Voiceover only, plus which voice. Turning the voice on or off does not rebuild the reel.

Nothing posts until you download the MP4 or press Publish. The full reel editor, including captions and music, is in Reels below.

Getting started

Pick the property or collection you want to promote and press Generate. Haven writes the post copy for each platform, the short text that sits on the image itself, and a slide-by-slide story you can use for a carousel or reel. Nothing goes out until you either download the files or press Publish on a caption.

If the writing is not to your taste, Regenerate gives you a fresh pass. Every field stays editable either way.

Which photos Haven uses

By default the AI works from every photo on the property or collection you picked — the listing gallery, not your Media Library. A single image uses one of those photos as its background; a carousel or reel is a story of five to eight scenes, and the AI chooses the frames it thinks sell best (it reads every photo first and ranks them). So a listing with forty photos will not produce a forty-scene reel, and a photo that only lives in your Media Library will not be picked on its own.

You are never stuck with the AI's choice:

Choose the scenes before generating. For a carousel or reel, the create flow has a Choose the scenes step right after you pick the property. Tap the photos (and, for a reel, clips) you want in the order they should play — each tile gets a number. Upload photo or video and From library sit above the grid, so a shot that is not on the listing yet can be added and pinned in the same step. Pick at least two, or leave every tile unselected and press Let the AI choose. When you pin scenes, the reel uses exactly those frames in that order.
Change any scene in the editor. Open a scene in the reel or carousel editor and the photo strip under it shows every photo on the listing, strongest first. Tap one to swap it in. Upload photo or video and From library beside the strip bring in anything else — a Media Library upload, a finished creative, or a photo from another listing. After a swap, the Regenerate copy orb beside the scene's role asks the writer for a headline and role that fit what is in the new frame. It works on a video clip as well as a photo: Haven pulls a still from where the scene starts (and, for a clip Haven animated from a listing photo, reuses that photo's read) so the words match the footage. The orb opens a small window: leave the box empty for a fresh take, or tell the writer what you want ("about the wild roses", "more playful"). Every click writes a different take, and the arrows step back through them so you never lose a line you liked.
Fix up a scene photo before it moves. The orb on a scene photo's tile opens the same AI menu as your listing photos — enhanced, sharper, twilight, wider, or video. A still version lands in the scene in under a minute (your original stays in the strip to swap back), so you can enhance a photo first and then turn it into a clip. A video goes into its scene by itself when it finishes (usually 1–6 minutes) — no review step. When a scene plays an AI clip, an Original | AI video switch under the preview puts the photo it was made from back in the scene, and back again — the clip is kept, so switching never pays for a new one.
Add a scene. Use Add scene in the Scenes panel and pick its photo the same way.

Uploads from these buttons land on the listing's gallery (single properties only) so the AI and the editor can use them; a collection site takes library picks that are already on it.

Choosing the look

Four controls shape the design, and the preview updates as you change them.

Layout decides where the words sit. Stack reads like a travel magazine cover, Duo splits the frame with a solid panel under the photo, Bold drives the click hardest, and Frame, Editorial, Banner, Spotlight, and Classic cover the range in between.

Typography picks the typeface your headline is set in. Modern is a tight sans, Editorial and Luxe are high-contrast serifs, Warm is softer, and Refined sets your headline in spaced capitals. This is a deliberate choice rather than something pulled from your site fonts, so a creative can look different from your website when that serves the post better.

Photo finish grades the photo itself — a light natural punch, a golden warm cast, a crisp cool one, a grainy film look, or black and white. None leaves the photo exactly as you uploaded it.

Accent colour drives the button, badge, and price chip. Your brand colours come first under Your brand — including colours a property inherits from its collection — and any other swatch or Custom overrides them for this creative only. Edit brand opens the brand itself. The Logo toggle shows the logo the creative will use; with no logo set it stays off until you add one.

You can also choose your background photo, and switch off the logo, the price, or the guests-and-bedrooms line if you would rather the image stayed quiet.

Single images

Pick a platform tab to see its sizes. Facebook and Instagram cover feed, square, portrait, and story; Google covers landscape, square, and portrait. Every size is rendered at the exact pixel dimensions that platform wants, with the important words kept clear of the area platform buttons cover.

Download this size saves the one you are previewing. Download all saves every size for that platform.

The copy panel below holds the post text — headline, body, description, and a call to action — sized to each platform's limits. Copy one field or the whole block to your clipboard.

Publishing to Facebook and Instagram

On the Facebook and Instagram tabs of Post text, Publish sends the creative and the caption you see straight to your own accounts. Publishing is rolling out while Meta reviews Haven's app: if there is no Publish button next to Copy post, it is not on your account yet, and Copy post plus the downloads work as before.

The first time, press Publish and then Connect Facebook Page. Meta asks you to pick the Page you post from and to allow Haven to publish on your behalf, then brings you back to the editor. If you shared more than one Page on Meta's screen, Haven asks which one to post to before connecting anything. Instagram posts need an Instagram professional account linked to that Page in Meta Business Suite. To switch Pages later, press Publish and then Change Page.
Check the caption preview and press Publish to Facebook or Publish to Instagram. An image posts at once. A carousel goes out as one post with every card. A reel posts the saved MP4 from the Reel panel, so save it first; Instagram takes up to a minute to process a video, and the editor shows Posted with a link as soon as it is live.
Posts from a creative sit under the button: anything scheduled first, then the last three that went out, each with a View link so you can find them again.

Instagram's feed accepts portrait, square, and landscape images, not the 9:16 story size, so make sure one of those sizes is selected before publishing there. If a Page was connected before publishing existed, the dialog asks you to reconnect once so Haven has permission to post. To disconnect, press Publish and then Disconnect next to the account it posts as (a Meta ad's Facebook Page card has the same button). Disconnecting turns publishing off and cancels anything scheduled; posts already live stay up.

Scheduling a post

To post later, press Publish, choose Schedule instead of Post now, pick the day and time, and press Schedule for…. Times are on your own clock, and the dialog shows which time zone that is. You can schedule from five minutes to 60 days ahead.

Haven saves the post as it looks when you schedule it: the image, carousel cards or saved reel, and the caption. Changes you make to the creative afterwards do not change a post that is already scheduled. To change one, cancel it and schedule it again.

Cancel sits next to each scheduled post under the Publish button. Once a post's time arrives and it starts going out, it can no longer be canceled.
A scheduled post goes out within about a minute of its time, to the Page and Instagram account that were connected when you scheduled it. Disconnecting your Page cancels every scheduled post. If you connect a different Page before a post is due, Haven does not post it to the new account; it marks the post Failed and tells you why.
If a scheduled post does not go out, for any reason, a card in Calendar → Inbox says so and opens the creative, so you can publish it or schedule it again.

Carousels

Switch to Carousel to build a swipeable set. Haven proposes a story: a hook to stop the scroll, a few slides on the space, an amenity, the location, and a closing ask to book direct.

Each slide has its own headline, supporting line, and photo. Drag the cards to reorder them, click the × on a card to remove one you do not need, or add your own. A carousel keeps at least two cards. Only the closing slide carries the button, so the set reads as a story rather than the same ad repeated.

Instagram shows every card in a carousel at the shape of the first one, so you choose the card size once for the whole set. Download all gives you a zip with the cards numbered in order.

Reels

There are three ways to start a reel, side by side at the top of Marketing → Creative:

Showcase my property is the quick path. Pick the listing or collection, optionally pin the scenes, choose the Look (style, photos or AI video, voiceover), and Haven plans one reel — one storyboard, not three variations. Photo scenes play as stills with a slow camera move, free; converting any scene into a real AI clip is a separate, priced choice in the editor, even when you picked AI video. On the last step, Build this reel around sets what a listing's reel is about: The property, one of your offers, or — when the listing belongs to a collection — As part of that collection. That reel opens on the collection's own videos and photos (its hero slides, page videos and story cards) and tells your home's story as one of its homes; the collection's frames are never passed off as your home's rooms. A listing with no footage of its own (no uploaded clip or video on its site; AI clips do not count) starts on As part of the first collection that has some; pick The property to keep the reel about the home alone.
Tell a story opens the Reel Studio (/creative/studio), a prompt-first conversation for anything more specific — a festival week, a partnership announcement, a season opening. See The Reel Studio below. A Make it a story instead link in the quick flow hands your property straight to the studio.
Feature a review makes a short reel out of one guest review: one to three scenes of the guest's own words over your clips or photos. See Feature a review below.

Above them, Ideas for you suggests reels worth making now, and below them, More reel types offers eight more kinds of reel. See Reel ideas and reel types.

Reel styles

A reel's style decides how much text it shows. Reels with fewer words tend to hold attention better, so the two minimal styles say almost nothing and let the footage sell the stay.

Typewriter — the opening scene types your place's name in its own typeface, letter by letter with soft typewriter keys, then an italic line under it: "by" and the brand it belongs to (for a collection, a short line about where its homes are). The second scene types an invitation such as Step Inside or Wake Up At, then the name again. The scenes after that are footage with no words. The last scene shows your logo and brand name while the footage blurs and dims behind them. The logo looks the way your website's header shows it: in full color, or in white when its Logo color is set to Match text color.
Soft fade — the same reel, but each line fades in and comes into focus instead of typing, with a soft swell under the name and the logo.
Classic — a headline on every scene, laid out differently scene by scene. Reels made before styles existed are Classic.

The name uses your website's title font (or the closest match Haven can draw; a script font becomes a romantic serif so it stays readable over moving footage), and the italic line is the same Playfair italic on every reel. On a collection, each scene that shows one home names it in small italic. With no logo on your brand, the closing scene shows the brand name on its own. A narrated reel leaves the opening and closing scenes to the typing and the logo; the voice tells the story over the scenes in between.

You choose the style when you build a reel (Showcase and Feature a review), and you can switch it any time in the editor under Reel style. Switching to a minimal style the first time writes its lines: the name, the line under it, the invitation and the closing name. Edit any of them there; your scenes keep their own headlines for Classic, so switching back and forth loses nothing. While a minimal style is on, a scene's word fields say what that scene shows instead. Typing sounds (or Sound effects on Soft fade) under Sound & cuts turns the effects off and on.

Reel ideas and reel types

Ideas for you reads your own listings and suggests the reels worth making now. Each card says why: "Harvest Festival is Oct 24", "Oct 17–20 is still open", "Your Fall Wellness Retreat has dates coming up". Make this reel opens the Reel Studio already knowing what the reel is about. It opens on the setup step — the voice and the music — and drafts the plan when you press Plan this reel. A Why this reel note above the conversation says what it was built on. From there it is a studio reel like any other: talk to it to change the plan, and nothing is spent until you press Approve and build. An idea you already started reopens that reel (or its conversation) instead of starting a second one.

More reel types lists every kind of reel. Click one to see what Haven found for it across your listings and pick one, or read why there is nothing yet:

Spotlight an offer — a retreat, a package or an add-on worth booking for, with its real dates and price. Offers come from Experiences.
A local event — something happening nearby that people travel for, with your place as the base. Events come from the same weekly area scan as the event emails under Marketing, plus any event you asked Haven to research.
Open dates — nights still open in the next month that a guest could book, and any last-minute discount you already offer. It never invents a discount.
One feature up close — three or four scenes on one standout: the sauna, the dock, the chef's kitchen. It appears once three or more photos show a feature, a guide page has its own photos, or something new was added to the listing.
What makes us different — speaks to the traveler your place suits best (a family reunion house, a quiet place to write, a home that keeps kosher), using only facts from your listing.
A perfect day here — morning to night: your place and the spots in your guidebook, in your own descriptions.
A seasonal moment — foliage, first snow, a holiday weekend: the season ahead, at your place.
Matching reel for an email — the same story as an email broadcast, made for Instagram and Facebook. See Matching reels for emails.

Every reel type keeps to what is true. Dates, prices, names and discount codes come only from your listing, your offers, the email or the event's own page, and the studio refuses a plan that names a date it was not given. Nothing here runs on its own: every reel starts when you click.

Matching reels for emails

Any one-time email broadcast can become a reel. In the broadcast editor, press Matching reel in the header (it is also offered after you send or schedule, and in the sent banner), or choose Make a matching reel from the broadcast's row menu on the list. The Reel Studio opens with the email's subject, what it says in order, the offer it shows and any discount code it carries, and drafts a reel that tells the same story in the reel's own words. The reel uses the listing or collection the email is about; if the email names none and you have several, Haven asks which one. Pressing it again later reopens the same reel, and the reel editor shows Matching reel · <the email's subject>, which links back to the email. Nothing is changed in the email itself.

On Event recommendations (the cards above your broadcasts), Make a reel does the same for a recommendation: a nearby event becomes a Local event reel, and something new at your listing becomes a One feature up close reel.

Review before Haven spends anything

Planning a reel is free, and so is approving it. In the reel editor a banner shows what Haven made: the photos and their order, the words on every scene, the music, how many scenes and how long the reel runs. Change anything you like — swap a photo, rewrite a headline, drop a scene, pick a track — then press Approve storyboard. Approval spends nothing: every photo scene stays a still with a slow camera move, and the only footage change is free — a scene whose photo already has a clip switches to it.

If you chose AI video when you built the reel, the banner leads with Approve and convert (with its credit price) and offers Keep as photos beside it. Approve and convert approves the storyboard and opens the conversion's confirmation, which shows the price again before any clip is made.

If the plan is not what you had in mind, Try a different take asks the director for a new storyboard from the same photos. You can add a short note ("less about the pool, more about the town"). Each reel allows two different takes, after which you refine the one you have in the editor.

Turning stills into real AI clips is the one thing on the page that spends credits, and it is always your explicit choice. After approval a Ready to convert to video? strip sits above the scenes — it shows the price in credits before anything runs — and converts every photo scene at once. Each scene tile also has its own orb for converting just that scene. Clips are added to the reel as they finish, usually 1–6 minutes apiece, and the finished MP4 appears under Saved reels.

A photo that already has a clip — one made when your listing was imported, or for an earlier reel — is never paid for twice. Approving the storyboard, Convert to video and a scene's own video button all switch that scene to the clip you already have, and only photos with no clip yet become new ones. The message after you click says how many scenes reused a clip at no cost.

Feature a review

A kind review is the most persuasive thing you own, and it usually sits on a listing page where few people scroll to it. Feature a review turns one into a reel in three steps.

Pick the listing or collection. Every card says how many reviews it has, and the ones with none are listed last under No reviews yet. They are not greyed out; you can still pick one. A collection gathers the reviews of every listing in it, plus any guest stories you typed on the collection itself.
Pick the review. Search by the guest's name or by words in the review, and narrow the list by stars, by when it was written (last 90 days, last 12 months, over a year ago), by where it came from (Airbnb, Vrbo, direct stays), and on a collection by listing. Sort newest first, oldest first, highest rated, or most detailed. A review you have already used says Featured in 1 post on its row, and Not featured yet hides those.
Choose the scenes, the style and what plays behind them. Haven cuts the review into up to three scenes at sentence ends and shows you each one. Choose one, two or three scenes and a style. In Typewriter or Soft fade the reel opens on your place's name and closes on your logo, each over a photo or clip of its own, with the guest's words in italic in between; Classic is the quotes alone. Then choose the footage: Videos you already have (your own clips and clips Haven made earlier, so nothing new is generated) or Photos (your strongest photos with a slow camera move — also free; converting a scene to AI video later is an explicit, priced step in the editor).

Not sure which review to use? Surprise me reads the reviews you have not posted yet and picks one, with a sentence on why. It only considers reviews of four stars and up. Press it again for a different one. When every review has been used it tells you so, and you can still pick any of them by hand.

Nothing to pick from, or want different words? Choose Type a review instead (a site with no reviews opens straight to it). Paste or type what the guest said, optionally add who said it and a star rating, and it goes through the same scenes step. The reel shows your words as typed, cut at sentence ends, and is not linked to a stored review, so use only words a guest really wrote.

Make the reel opens it in the reel editor straight away, with the music chosen and the post text written: the guest's words in quotes, their name, and the place. From there it is a reel like any other, and the same review step applies: photo scenes stay stills, and converting any of them to AI video is a separate, priced step.

Three things hold for every review scene:

The words are the guest's. Haven cuts a review at the ends of sentences and never rewrites it. A single sentence too long for a scene is cut at a word and ends in an ellipsis.
The name follows your listing. A guest whose name is hidden on your site is shown as "A guest". The star rating is drawn above the quote; clear the scene's Badge field to leave it off.
Only public reviews are offered. A review you marked Hidden never appears in the list, and private feedback is never used.

This is the least expensive reel Haven makes. There is no storyboard to plan, it has at most three scenes, photo scenes stay stills with a slow camera move, and it uses clips you already have before it asks for a new one.

A review in any reel

Reviews are not limited to this reel type.

In the reel editor, Feature a review sits beside a scene's role. Pick a review and the part of it to show, and that scene's words become the quote, the guest's name and the stars. The scene keeps its photo or clip.
Showcase my property and Tell a story both read your public reviews of four stars and up, and may give one scene to a quote where it fits the story. In the studio you can ask for it: "close on what Jane said about the hot tub".

The Reel Studio

Every new reel in the studio starts with Set up your reel, the choices made before Haven plans anything:

Feature (a listing that belongs to a collection) — This home, or As part of the collection: the reel opens on the photos from the collection's own site and tells your home's story as one of its homes. A listing with no footage of its own starts on As part of the first collection that has some.
Voiceover — Read it aloud and pick the voice (Hear it plays a sample), or No voiceover.
Music — Haven picks a track to fit the story, Choose a track from the Haven library or your own uploads, or No music under a voice-only reel.

The plan always uses what you chose, and the next reel opens with the same voice and music (except the track). Change the sound later on the storyboard's Sound card, or just ask in the conversation ("read it in a deeper voice", "make it about the home on its own", "tell it as part of the collection").

The studio feels like a conversation. Describe the reel you want in plain language, paste a link or two, attach pictures, and Haven works out what you mean, gathers what it needs, and shows you a plan before making anything. It can:

use your listing photos, collection-site photos, story cards (the cards and their text), and logos — it lists what it found so you can see what it chose;
look at pictures you attach to your message (the picture button beside Plan the reel, or drop or paste them into the box; PNG, JPEG, WebP or SVG, up to 15 MB each, six per message and twelve per reel) and use each one for what it is: a photo for a scene, a partner's logo for the plan (your file always beats one found on their site), or a screenshot to read. It says in a line what it took each picture to be. Attached pictures are used in the reel only — they are never added to your listing;
read a page you paste (your own site, a partner's site, an event page) and pull the facts, images, and brand colours from it;
recognise another brand you mention, find its site, and show its name, colours, and logo on the plan so a partnership or collaboration reel carries both marks;
search the web for facts it needs, and cite each one under Facts in the plan;
draw the whole reel as motion scenes, the same way Haven's own brand reels are drawn: each scene is one movement of the story, your photos sit inside those scenes, and the last scene closes on your logo and name. It leads with your setting (the water, the pool, the view, the outside of the house) before the rooms;
choose the palette: your brand, or a partner's alongside yours. Your reel carries no Haven branding — no HAVEN logo, colours, or mention of Haven — unless you ask for Haven in your own words ("a reel announcing we're now on Haven"). "Book direct" means your own site. If your listing has no logo, the closing scene shows its name alone.

A reel is always about the listing or collection you opened the studio for. If what you ask is set somewhere else (an event in another town or country than the listing), or names a partner nothing on your site or a page you pasted ties to it, Haven asks what you meant before it researches or plans anything.

Not sure what the story is? Leave the box empty and press Plan the reel: Haven reads the site, its photos and reviews, picks the angle most likely to get a booking, and says in a line why it chose it. You review the plan before anything is built.

If you already know the reel you want, write it out as a storyboard — timings, the words on screen for each beat, a final frame, what to avoid — and the studio follows it beat for beat. Your on-screen words are used as written, your order and timings hold, and Haven fills in only what you left open: which photo each beat shows, the music, the captions. A line longer than one sentence is split, and the plan says where.

Every conversation is saved as it goes. Reloading the page brings back the latest one for that listing — what you asked, what Haven read, and the plan — and History in the studio header lists the others, with New reel to start fresh.

The plan is a storyboard card in the thread: the motion scenes in order, the words, the facts and where each came from, the brand and palette, the music, the running time (30 seconds by default; the studio can go to 60 if you ask), and a build estimate. The brand row on the plan is editable too: switch the brand mode (your brand alone, with a partner, or with Haven), click a colour to change it, turn logos on or off — including Haven's, if you want it — (the closing scene follows, and with every logo off it shows its line alone), and correct a partner's name or colour if Haven read it wrong. The plan also carries the Post text — the Instagram caption, the Facebook post and the hashtags — which you can edit right on the card before you approve. The Sound card holds the voiceover, the voice and the music track. Approve and build is the only button that spends, and the build price in credits is shown beside the estimate. Different take asks for a new plan with a short note and is limited to two per reel. Once the reel is built, you keep working on it with the reel assistant in the editor, which changes the reel you have rather than building it again.

While the reel builds, each motion scene appears in the panel to preview. Play the whole reel with sound plays them in order. You can Keep a scene, ask for Try once more (one free retry per scene), change its sentences with Edit words, or Replace with photo. The reel assembles itself when every scene is in.

When it is ready, Your reel beside the conversation is where you finish it — no need to open the editor. Watch the video, then:

Photos shows which scenes are stills and which are video. Turn into video makes AI clips from the stills (tap a still to leave it out; the credit price shows before anything runs). Each clip drops into its scene as it lands and the reel is put together again by itself, so you can close the page.
Narration and Music change the voice, turn the voiceover on or off, or swap the track.
Render & download MP4 saves the finished video, with every change in it.

The full editor is optional, for retiming a scene or editing the type by hand.

Every Tell a story reel is drawn this way. Each motion scene plays in the browser before it renders, and you can Keep it, ask for Try once more (one free retry per scene), change its sentences with Edit words (the scene is redrawn with the new words and their voice, using that same retry; the other scenes are untouched), or Replace with photo. A note on Try once more is shown to the animator alongside the take you watched, so "make the phone bigger" changes that take rather than starting over. When two or more motion scenes are ready, Play the whole reel with sound above them plays every scene in order with the voice and music, each scene waiting for its voice the way the finished reel does, so you can judge the whole thing before you keep any. Showcase and Feature a review stay photo reels.

Brands in this reel

Above the scenes, Brands in this reel lists every brand the reel is wearing — your listing or collection, any partner Haven researched, and Haven itself — with its mark and its colours. Click one to set three things for the whole reel:

Logo. Upload a PNG, JPEG, or WebP, or pick another mark the reel already carries. An uploaded mark is available to every scene and to the end card. This is the fix when a partner's logo came back small or blurry: the site it was read from may only publish a favicon-sized mark.
Colours. The world and accent your reel is drawn in, and a partner's own colour where there is one.
Typography. The typeface for headlines and the one for everything else. Your listing's own brand starts with the fonts you chose for your site, so a reel looks like your pages without you setting anything.

Your listing's and collection's brands are read from there, so they already match your site; changing one here applies to this reel only and never edits your listing. Haven's own brand is listed so you can see what is in the reel, and is not editable.

Changing a brand asks you to confirm first, because only the scenes that setting actually alters are drawn again — and it tells you which ones and how long it takes. A colour redraws every scene in your brand's palette; a logo redraws only the scenes that draw it; a typeface redraws every scene with words. A scene that has not been drawn yet costs nothing to change. If a scene had already rendered, your finished reel is put together again afterwards. None of this uses up a scene's free retry, so it is worth getting the brand right before you go through the scenes one by one.

The reel assistant

Every reel editor has a Reel assistant tab on the right edge of the screen. Click it and a panel opens beside your reel — the preview stays in view — with a conversation that can change anything about the reel. Ask in plain words:

"Change scene 2's words to 'Coffee on the dock'", "a punchier opening line", "drop the kicker on every scene";
"swap scene 4 for a photo of the hot tub", "move the pool shot to the start", "add a scene of the fire pit after scene 3", "hold the last scene longer";
"calmer music", "start the track later", "no music";
"the Editorial typography and a warmer finish", "turn the price off", "use our gold as the accent";
"shorten the Instagram caption", "write the Facebook post for families", "add #lakelife to the hashtags";
on a reel made with Tell a story: "read it aloud in a warmer voice" or "say 'eight minutes to the lake' over scene 3".

It can read a page you paste or look something up on the web, and it uses the same photos, clips, reviews and facts as the rest of the editor. It never invents a photo or a fact, and it will not rewrite a guest's words in a review scene.

Each change it makes lands straight in the editor and saves like any edit you make yourself. The conversation shows what changed, with Undo to take the last batch back as long as you have not edited since. Anything that would spend — turning a photo into a clip (Make it a clip), an AI version of a photo (Make an AI version), a new scene (Design the scene), an AI-made picture (Make this picture) or recording the voice-over again (Open the voice-over) — comes as a card in the conversation, and nothing is made until you click it.

The conversation is kept with the reel, so you can close the panel, come back tomorrow and carry on. The panel has two tabs: Assistant, and AI scenes, where you design a new scene (below). The assistant needs you signed in; the free ad tool does not have it.

Add a scene

A finished reel is never a dead end. In the reel editor's Scenes in order strip, click AI scene (the tile with the orb, next to Add). A blank AI scene appears at the end of the strip, reading "Click to design, drag to reorder". Drag it to where the new beat belongs — before scene 1, between any two scenes, or at the end — then click it. The studio for that one scene opens in the AI scenes tab of the reel assistant panel beside your reel, so you never leave the editor, and the top of the panel says where the scene goes. You can also ask the assistant for a new beat; it hands you the same tab with your ask filled in. Describe it — the dates over the porch at dusk, the pool at sunset — review the one-scene plan, approve, and the new scene (an AI clip of your photo, or one of your own clips) takes the tile's place while it builds. The rest of the reel is untouched, so extending a reel costs one scene, not a rebuild. The panel does not ask for a reel length; it is writing one beat, not a new reel.

Each AI scene tile is saved as soon as you place it. Close the panel and the tile keeps your conversation — it shows your first ask — so clicking it again picks up where you left off. Drag it as often as you like until you approve; its × takes it out of the reel (the conversation stays in the studio's History). You can have several AI scenes waiting in one reel.

When you approve the plan, the panel turns into the build: a timeline of each step while the clip is made. Only the scene you are adding is shown, not the rest of the reel. You can close the panel and come back. A motion scene added before animated scenes were paused still has its review (Keep, Try once more, Replace with photo): select its tile and use Open in AI studio to reach it.

Changed your mind about a scene that is still being made? Its tile has a × while it composes, waits for review, or renders — or use Cancel scene in the scene's panel. The scene leaves the reel at once, nothing more is composed or rendered for it, and the rest of the reel carries on.

Regenerate copy for scene N sits in the Scenes header and rewrites the role and words of the scene you have selected for its photo or clip.

If the reel was made with Tell a story, the panel opens with that conversation folded at the top and the studio already knows it: the narrative, the pages it read, the facts it checked, the partner brands it resolved, and every existing scene with the words on it. Ask for "a scene after scene 3 saying …" and it writes that line on the new beat, in the same voice and brand. Name a homepage, a collection, or a logo and it pulls imagery from those pages and the site's mark. The studio's History keeps every earlier scene conversation.

AI-made pictures

Sometimes no photo of yours fits a beat — the festival itself, the first snow. Two places can use a picture Haven draws instead:

A Local event or Seasonal moment reel may plan up to two AI-made pictures. The plan shows them as AI-made tiles, and they are drawn only after you press Approve and build. If one cannot be drawn, that scene uses one of your photos instead and says so.
The reel assistant can offer one as a card (Make this picture) when you ask for a scene you have no photo for. It takes about a minute, then lands as a new scene.

AI-made pictures are for single-listing reels. They never show the house itself, people's faces, text or logos, so nobody takes one for your property. Each is marked AI-made in the scene strip and kept off your listing, its photo slots and your gallery. A reel holds up to four, and you can make up to ten a day. Pictures Haven takes from a web page for a studio reel are kept off your listing the same way.

Your voice

Haven learns how you write from the changes you make. When you rewrite a caption or the words on a scene and then download the reel or copy the post, Haven compares your version with its draft and writes down what it notices — "short sentences, no exclamation marks", "never says 'nestled'". The next reel follows it. Tell the assistant or the studio "from now on, no emojis" and it saves that to your voice and says so.

Voice in the Reel Studio header, the reel assistant panel and Your voice above the Post text open the same panel you find in Settings → Account & Profile → AI assistant → Your voice. There you can say how you sound, add what to always do, never do and work in when it fits, paste examples in your own words, see every learned note with the edit it came from (Keep or remove it), and Try it on your latest caption. See Teach Haven your voice.

Removing a motion scene keeps its clip

Taking a motion scene out of a reel (its × in the timeline, or picking a different photo for that scene) does not throw the render away. The clip moves to the front of Photo or clip for this scene, so you can drop it into another spot straight away, and it is saved in My library, in the site's folder, for any other creative. Every motion scene is also filed in the library as soon as it renders.

Each slide becomes a scene with a slow camera move over the photo (or the clip Haven made from it), and the scenes cross-fade into each other.

The right side of the editor is a gutter that stays on screen while you scroll the left side, and it has two tabs. Scene shows the scene you are currently editing, large, with its camera frames on top — that is where you drag the opening frame and click to set the focus. Preview plays the whole reel. That preview is the real thing, not a rough sketch: it uses the same photos, the same graded finish, and the same timing the finished file will have, so you can change a photo, retime a scene, or rewrite a headline and see the result immediately. Nothing is encoded while you are still deciding.

On the left, Scenes stays open — that is where the photo, words, and camera for each beat live. Drag a scene thumbnail to change the order; click the × on a thumbnail to drop that image from the reel. A reel keeps at least one scene. Everything else (layout and type, accent colour, photo finish, overlays, music, transitions, sizes, and captions) starts closed, and each closed row carries a small preview of what it is currently set to: the layout schematic, the type sample, your accent swatch, a thumbnail in the current finish. You can read the whole setup down the page without opening anything, and open only the one you want to change.

The editor's left rail lists every property and multi-unit site. A badge on the left of each row shows whether that site already has creatives — a count when it does, None when it does not.

Scenes are not laid out identically. A scene's job in the story decides where its words sit and how big they are — the opening hook runs large across the bottom, an amenity reads as a small caption at the top, the location sits centred, and the closing ask is a centred lockup with the button. The words also arrive in order rather than all at once, and clear the frame before the cut to the next scene.

Per scene you can choose the move — push in, pull out, pan, drift, or hold still — and how long it holds, from just over a second up to eight. The transition style applies to the whole reel.

Color boost lifts the colour and contrast of a scene's photo or clip — including video you upload, which the photo finish never touches. The reel-wide dial lives in the Style row: Auto reads every scene and lifts flat, overcast footage more than footage that already pops, Custom applies one strength throughout, and Off leaves everything as finished.

Camera focus decides where the move lands. Left alone, Haven finds the strongest part of each photo and moves toward it. To choose it yourself, click the spot on the scene preview. Drag the Start or End frame to move that end of the shot, and drag a corner of the selected frame — or use the zoom slider under the preview — to change how tight it is. A smaller frame is a closer crop; the difference between the two frames is the zoom the camera covers. Click Reset size to hand that frame's crop back to the move, or Reset to auto to hand the whole framing back. How far the camera can travel depends on how tight the shot is, so a subject right at the edge of a photo will be favoured rather than perfectly centred.

A reel is a tall frame and most photos are not, so before any of that Haven crops each photo down to the reel's shape — and the camera can only ever move inside that crop. Reframe, above the scene preview, is where you choose the crop yourself: it shows the whole photo, and you click to place the tall box, then drag it (or nudge it with the arrow keys) until it holds the part of the shot you want. Everything outside the box is what the reel throws away. Reset framing hands the choice back to Haven, which picks the busiest part of the photo. The Start and End frames stay where you put them, so reframing slides the picture underneath them rather than undoing your camera work.

The eyebrow field is the small line of capitals above a headline — "THE VIEW", "8 MIN TO TOWN". Leave it empty where it would only repeat the headline.

When the preview looks right, press Export MP4. The video is built in the background and usually takes under a minute — you do not have to wait on the page, and you can carry on editing while it runs.

Finished exports are kept under Saved reels, newest first, with their length and file size. Download any of them whenever you like, or remove one from the list. Because each export is saved separately, trying a bolder cut never overwrites a version you were happy with. Exporting the same reel twice without changing anything reuses the file you already have rather than making a duplicate.

Any reel can be read aloud. New reels arrive that way: when you make one, Haven writes a short story about the property — one line per scene, told as a single arc rather than the on-screen captions read out — and a rotated natural voice reads it over soft music, so no two reels in a row sound alike. The speaker button in the editor header pauses all preview sound (music and voice) while you work; it changes nothing in the reel. Open Sound & cuts in the editor (or the Narration card in the studio) to hear what it will say, change the voice, rewrite any line, or switch to Music only — switching back later keeps the story and the voice you had. Press Read it aloud on a reel that is music-only to turn the voice on: pick a voice and Haven writes the story for it (a reel made with Feature a review reads the guest's quote as it stands on screen instead). Sound & cuts always shows this choice on your reels, so you can see at a glance whether a reel is read aloud or music only. A voice carries the reel as one continuous story, with your music underneath as a bed. In Sound & cuts, each scene has the line that voice will say. Those lines begin as the words on the picture. Rewrite one when the voice should say what the type only implies — a symbol, a name written as a mark — and the type on the reel stays as it is. Clear a line and that scene stays quiet. Until you change them, editing the type changes what is said. Once you have, the spoken lines are their own text, and a scene you add later is read from its type until you write a line for it.

Those edits save on their own. They do not rebuild the video, and they do not record the voice. Each line stays with the scene you wrote it for: add a scene in front of it, remove one, or drag scenes into a new order, and every line moves with its scene, while a new scene reads its own words until you write a line for it. Press Record voice to hear a wording you have not recorded before; that take is kept, so the same words are not paid for twice. Under the voice, Hear it read your first lines plays that voice reading the reel's own opening lines, so you judge it on what it will actually say. Approve and build then asks you to confirm the sound — mode, voice (with the same preview), music, sound effects and ending — because changing the voice after the build starts means drawing scenes again. Choose the sound on the storyboard, before you approve: Music only, Voiceover + soft music, or Voiceover only, and the voice — twelve natural ElevenLabs voices. Sound effects (on unless you switch it off) adds a third layer: subtle sounds from Haven's sound library, each placed on the exact moment something happens in a motion scene — a soft pop as an icon lands, a pencil line as a path draws, a chime on the payoff. You hear them in the scene previews and in the finished reel. The switch is also under Narration while the reel builds and under Sound & cuts in the editor; turning it off or on only saves the choice. A narrated reel is recorded first and then animated to the voice — in a motion scene, every sentence stays on screen for exactly as long as it takes to say, and each spoken sentence plays over its own sentence. The studio picks a voice and a music mood that fit the story, and varies them from your last few reels so the series does not all sound alike. You can change the voice while the reel builds (Narration, in the build panel), and pick the track itself right under it — browse and preview the library, upload your own, choose where the track starts, or go without music; changing the voice there records it right away so the scene previews play it, and a motion scene already waiting for review is re-paced to the new voice when you press Try once more.

If a line takes longer to say than its scene lasts, the scene waits for it: once its animation or camera move is done it holds on its last frame until the line has been said, and only then does the next scene begin. So every line is spoken over its own scene, the voice and the pictures stay in step all the way through, and no line is cut off at the end — a narrated reel simply runs as long as its voice needs. Shorten a line if you want the reel shorter. Turning narration on or off is a switch: nothing is re-rendered, and the preview follows it straight away. Download is what builds the MP4. After a new recording, or after you turn narration on or off, that click makes a new file and keeps it under Saved reels. A reel you have not changed still downloads the file you already have.

New reels open with their music already chosen and the story voice over it. Open the Music row to pick a different track from Haven's library, or Upload your own if you hold the rights. The track is mixed into the MP4 when you export, so the file you download already has music — ready to post to Instagram, Facebook, or Meta ads. Leave No music selected if you would rather add a trending in-app track when you post; that still reaches further on organic Reels.

Custom soundtracks

Haven can compose a one-minute instrumental written for your place. Press Make a soundtrack in a reel's Music row, in the Reel Studio's music block, or on Marketing → Media Library → Soundtracks (there you pick the listing or collection first).

Start with what the track is for. Under a voiceover keeps the music sparse and steady so it never fights the narrator; Music-only reel gives a fuller arrangement with a clear arc; Ad with a hook opens strong in the first few seconds. Then choose the goal — Sell the luxury, Show the fun or Set a calm mood. Opened from a reel, both start from that reel: a narrated reel starts on Under a voiceover. Describe the vibe in your own words, tap a few chips (mood, style, energy), or both.

Draft the plan is free. Haven reads your listing — what the photos show and how they feel, who usually stays, the area, your brand — and writes the plan in plain words: the tempo, the key, the instruments and each section with its length, and why ("because your guests are couples and your photos are sunset decks"). Change anything with a note or the chips and press Redraft; you can draft five plans an hour. Leave the box empty and Haven asks whether you are sure, since a few words of direction get you a track you'll actually use — or you can let it decide from the listing alone. Make it is the only step that spends: 25 AI credits.

Composing takes a minute or two. You can close the dialog; the track shows as Composing… in the music list and you're notified when it lands. Every track is checked before you hear it — length, loudness, no long silent gaps, a soft ending that loops cleanly, and tempo against the plan — and levelled to sit under a reel. If a take fails a check, Haven composes it again at its own cost; if the second take also misses, you get the better one with a note on what fell short. If a soundtrack cannot be made at all, your credits are refunded.

A finished soundtrack is selected on the reel you made it from and appears in the music picker of every reel, marked Made for its listing (hover for the plan). On Media Library → Soundtracks you can play, rename or archive it; archived tracks leave your music choices, but reels already using them keep playing them. Soundtracks are yours to use in the MP4s you download, on Instagram, Facebook and in Meta ads. Generated and uploaded tracks share the same limit of 50 per account.

Haven learns your taste from what you do with them: tracks you keep, put in a reel you download, or archive unused become short notes such as "prefers acoustic over electronic", which shape the next soundtrack and the music Haven picks for your spotlight reels. They are listed under Settings → Account & Profile → AI assistant → Your music taste, where you can keep a note or remove it for good.

What to expect

Every image and video is built from your own listing photos (or the shots you pinned or uploaded in the studio). Haven never passes off an invented picture as your place: the only drawn pictures are the AI-made pictures you approve, which are labelled and never show the house. It picks 5–8 scenes per carousel or reel rather than using the whole gallery — see Which photos Haven uses.
Copy only uses facts from your listing. It will not claim a rating, an award, or an amenity you have not entered.
Nothing is posted without you. A post only goes out when you press Publish on a caption, at the time you scheduled it for, or when you paste a downloaded file into the app yourself, so you keep control of timing, captions, and hashtags.
Re-downloading something you have not changed is instant — Haven reuses what it already made.
A reel is only turned into a video file when you ask for one, so editing costs you nothing and every saved reel is one you chose to keep. Planning in the studio is free. Approve and build spends to make the reel, Record voice spends once for a wording you have not recorded before, and Make it on a soundtrack plan spends 25 credits. Editing the reel, including the spoken lines, and turning narration on or off, do not.
What a step spends is shown in AI credits on the button before you click it: a video clip is 20 credits, Approve and build is 30, Record voice is 5, a custom soundtrack is 25, a photo enhancement is 2–5, an AI-made picture is 5 and a brand round is 80 (your first is free). Nothing is charged without that click, and a job that fails on Haven's side is refunded to your wallet. If you do not have enough, nothing runs and the dialog offers Add credits. Your balance, your plan's monthly included credits and the full rate card are on Settings → Subscription → AI credits; see AI Credits.
Facts pulled from the web are shown with their source in the plan so you can check them before you approve.

Your library

On Marketing → Media Library, use New → Upload files for individual photos and videos, or Upload folder to bring in a whole folder at once. Dropping a folder or a .zip does the same thing. Haven names the new library folder after the folder you uploaded — or after the folder inside the zip — and keeps any subfolders. Photos can be up to 100 MB; videos can be up to 5 GB. Use Type → Videos to show only uploaded clips and finished reels.

Every listing, collection site, and community you run gets one folder, named after it, at the top of the library. Inside are two folders Haven keeps for you — Gallery photos, with every photo already on that site (gallery photos, hero slides, section and page images, and the photos on blog posts and local-guide places published there), and Logos, with the marks uploaded on it — and beside them the creatives Haven made for that listing. Put anything else you like in the listing's folder too: your own uploads, or sub-folders of your own. Brand-kit, partner, and email logos belong to no one listing and live in a top-level Logos folder.

Photos and logos still on the site are live references: replace the photo on the listing and the library updates, and you cannot delete that listing photo from here — but you can move it anywhere you like (see below). A file you uploaded yourself stays in that site's Gallery photos folder after you remove it from the page — delete a hero slide or a gallery photo and you can still pick it from From library. Rename a Haven folder and Haven stops renaming it for you; delete a Gallery photos or Logos folder and that site's photos or logos stay out of the library.

Anything in the library can be downloaded. A single file saves as itself. A folder — the whole Photos tree, one listing's photos, a folder of uploaded videos — saves as one zip that keeps the folder structure: right-click the folder (or open it and use the menu on its name) and choose Download as zip. Select several files or folders and Download as zip in the selection bar packs them together. The zip starts downloading as soon as the first file is packed, so a large library does not make you wait for the whole thing to be prepared first. A reel that has not been rendered yet is listed in a README.txt inside the zip rather than silently left out.

If your listing had no video, you may also find a short clip of its cover photo in its folder. Haven makes one, at no cost to you, so your card moves on Haven's own discovery pages (/stays, collections, Explore): on a phone the card plays it, and on a desktop it plays when a guest points at the card. It is never added to your site, gallery, or hero on its own. Use it anywhere you like — as your cover video, for example — or ignore it. If the cover photo shows a person, Haven animates a different photo. Upload your own cover or gallery video and your clip is what the card plays instead.

Everything in the library is available everywhere Haven lets you add media. Next to any Upload control — listing photos, hero slides, collection-site sections, logos, promo videos, email images, blog posts, business cards — click From library to pick a file from here instead of your device. Reels and uploaded clips appear wherever a video is accepted; stills, site photos, and logos wherever an image is.

In list view, folders open the way they do on a Mac: the triangle beside a folder expands it in place so you can see what is inside without leaving the rest of the library. Double-click still opens the folder on its own, and Option-click on a triangle expands or collapses the whole branch.

Moving and copying files

The library works like Finder. Select anything — click, ⌘-click to add, shift-click for a run, ⌘A for everything — then:

Drag it onto a folder, or onto a folder name in the breadcrumb, to move it there. Hovering on a folder while you drag opens it after a moment. Hold Option while you drop to copy instead of move.
Cut (⌘X), Copy (⌘C), and Paste (⌘V) work on files and folders alike, from the keyboard, the right-click menu, or the selection bar. Cut items fade until you paste them. Paste lands in the folder you are looking at — or, with one folder selected, inside that folder; a folder's right-click menu also offers Paste into. Pasting a copy beside its original names it "… copy".
Move to… in any menu picks the destination from a folder tree.

Gallery photos and logos move too: cut or drag a listing photo into any folder and the library shows it there from then on, while the listing itself is untouched. Copying one turns the copy into a file of your own, which you can rename and delete like any upload. Deleting a folder never deletes what is inside — its contents move up one level.