Marketing Hub Overview

The Marketing tab on your Host Dashboard brings your audience, your campaigns, and the revenue they earn into one place. Switch views from the sidebar: Home, Audience, Campaigns, Forms, Ads, Creative, Library, and Tracking.

Creative is where you generate images, carousels, and reels. Library is the file library — everything you've made, anything you upload, and a Logos folder that collects marks you've already uploaded on a site, collection, or brand.

Forms is where you create a first-visit popup and see every Form section already on a property or group page. See Marketing Forms.

Home

Your marketing at a glance:

Revenue from email — bookings attributed to a marketing email, in dollars
Bookings from email, Emails sent, and Open rate
Recent activity — the latest emails Haven sent on your behalf
Quick links into Audience and Campaigns

Audience

Your full contact list — import or sync past guests, review post-stay prompts in the Marketing inbox, and control win-back email per guest and per property. Save segments (reusable audiences like “repeat guests” or “booked via Airbnb”) as pills above the contact table; the same segments power broadcast audiences. To bring a Mailchimp audience across, use Import contacts → Mailchimp export — see Import Mailchimp Contacts.

The Marketing inbox at the top of this view shows post-stay guest review prompts ("How was this guest?") and AI suggestions to approve or dismiss.

Campaigns

Three tabs, organized by when a message goes out rather than by channel — so text, WhatsApp, and social slot into the same three lists as they arrive:

Broadcasts — one message, sent once, to the audience you pick. This is where you land
Automations — messages that send themselves when something happens. Win-back, Smart offers, and the automations you build live here, grouped by category
Booking messages — automatic mail around every stay (instant book, request to book, inquiry, co-guest). You can edit what they say; they cannot be added or removed

Each row shows who it goes to, sends, open rate, click rate, and status. Click an automation to open the automation editor — a visual canvas of the trigger, emails, and delays, with analytics baked into each step. Select any step to configure its trigger, adjust its delay, toggle it on or off, or add your own extra email. Click Edit email to open the full email editor.

Suggested for you

Broadcasts opens with a Suggested for you strip when Haven has spotted something worth sending about — a festival near a property, a notable listing upgrade. Every card names the reason it appeared, so you can judge it rather than trust it. Each one gives you two ways forward:

Review & send — pick the recipients and let Haven send its own offer email
Write my own — opens a broadcast draft prefilled with the suggestion's wording and the right property theme, for you to rewrite and schedule

Dismiss clears a suggestion without sending anything.

Broadcasts can be viewed as a list or a calendar. Switch with the List / Calendar control. The calendar shows each broadcast on its send day, and suggestions appear as dashed outlines on the day they are about — so you can see the moments worth emailing about beside what you already have scheduled. Press + on a day to choose a channel. Email, text, and WhatsApp are live; social posts still show what is coming. Drafts without a day sit in Unscheduled beside the grid. See Text and WhatsApp Marketing.

Automation editor

The automation editor shows each automation as a top-down canvas: a trigger, the emails it sends, and the delays between them. Per-step badges show how many were sent and the open rate. The right panel configures the selected step. Use the + on any link, or the + under an email, to insert your own custom email — then set its timing relative to check-in, checkout, or booking.

Email editor

The email editor is a full-page workspace:

Left — on a broadcast, To (who receives it and the day it goes out) and Blocks (the same insert list as /). On an automation, the emails in that flow.
Center — write your email with a live, realistic preview. Booking messages edit the specific sections Haven owns; broadcasts and custom emails are fully freeform with a rich editor and personalization variables.
Header — Send me a test emails a copy to your account address

Broadcasts and automation emails also have a configurable header (logo, editorial, photo hero, or photo + caption) and insertable blocks — property cards, a property grid, photo-and-text, a guest review, a gallery, stay details, and social links. See Marketing Email Editor for the full walkthrough.

Your changes autosave. The Branding rail on the right is where you pick a listing or collection to brand the email, then change the accent color, logo, and font. Booking-message templates share one account-wide color, logo, and font on that same rail.

How emails get scheduled

Haven automatically creates email schedules when bookings are confirmed, computing send times from check-in and check-out dates plus each email type's timing. Already-sent emails are never affected when you change a setting; scheduled emails update to match, and per-guest overrides are preserved.