Booking Sources and Direct Share

The Booking sources section of the Performance page shows where your revenue actually comes from — Haven direct bookings versus each connected channel — and what going direct is saving you in marketplace fees.

What you'll see

• Direct share — the percentage of your revenue that came through your own booking site rather than a marketplace. This is the number the whole direct-booking strategy exists to move.
• Per-channel breakdown — for each source (Direct, Airbnb, Vrbo, Booking.com, and any other channel your PMS reports): revenue, number of stays, share of total revenue, and average nightly rate on that channel.
• OTA fees observed — the marketplace fees your channels reported on their bookings in this range. This is money that left your revenue before it reached you; every stay that books direct instead keeps it.

The section also shows how your direct share moved against the comparison window — when it's climbing meaningfully, the "Needs your attention" list surfaces it as a win.

Where the source data comes from

• Bookings made on your Haven site are recorded as Direct at checkout.
• Stays imported from a connected PMS carry the channel the PMS reported (Airbnb, Vrbo, Booking.com, and so on) — see PMS Integrations Overview.
• OTA fees are only what your channels actually reported. If a channel doesn't report fee data for a stay, that stay contributes nothing to the fee figure. Haven never applies an assumed commission percentage — so the savings number you see is a floor, not an estimate.

Older stays that predate source tracking may have no recorded source; they're excluded from the mix and a footnote on the page says how many.

Reading the numbers

Compare average nightly rate across channels: many hosts discover their direct rate is effectively higher than their OTA rate once fees are counted, even when the sticker price is the same. If a marketplace dominates your mix, that's not a failure — it's your acquisition channel — but each percentage point moved to direct is fee money kept and a guest relationship you own (their email, their next stay).

Ways to move the share, all inside Haven:

• Put your booking site link everywhere the guest touches: confirmation messages, the guidebook, the house manual and rebooking signs.
• Market to past guests — they already trust you, and a repeat booking is the easiest direct booking there is. See the Marketing tab for campaigns and audiences.
• Make sure your site is discoverable: Google Business Profile and your own domain.

Related Articles

• Performance Overview
• Understanding Your Performance KPIs
• Performance Reports and CSV Exports
• PMS Integrations Overview