Pricing Health and Booking Pace

"Is my pricing right?" is really a question about two numbers moving together: your average nightly rate and your occupancy. The Pricing section of the Performance page reads that pair against your own history and gives you one plain-English verdict — then shows how the coming months are filling compared to the same moment last year, so you can act before a soft month arrives instead of after.

The pricing verdict

The verdict compares your rate change and occupancy change against the comparison window you chose (same period last year by default). The possible readings:

• Healthy — you're charging more while filling at least as well, or both numbers are simply in line with the comparison period. The price is working; no action needed.
• Priced too aggressively — your rate is meaningfully higher (5%+) while occupancy has dropped hard (8+ points). Demand exists at a lower price than you're asking. Consider easing rates on the emptiest upcoming weeks.
• Leaving money on the table — you're 85%+ booked without charging more than the comparison period. When nearly everything sells, the market is telling you it would bear higher rates; raise prices on the remaining open nights first.
• Softening — both rate and occupancy are below the comparison period. That points to softer demand or a slipping market position; worth reviewing your pricing against nearby listings and refreshing your photos and listing copy.
• Not enough data yet — one of the windows doesn't have enough booking history to judge. The verdict stays silent rather than guessing.

The verdict card shows the underlying numbers (rate change and occupancy points change) so you can check the reading yourself.

Booking pace

Pace answers a different question: not "how did the period end up?" but "am I filling the next few months faster or slower than this time last year?"

For each of the next three months, the section shows how booked the month is today next to how booked it was on this same date last year. A month that's 20% booked today but was 45% booked at this point last year is falling behind while there's still time to respond — a discount, a minimum-stay adjustment, or a campaign works far better eight weeks out than one week out.

Pace comparisons need a year of history to be meaningful. Haven records a daily snapshot of how booked each future month is, so the comparison uses what your calendar actually looked like on that date — not a reconstruction. Until a listing has been on Haven (or synced) long enough, pace shows only the current side.

Reading pace and the verdict together

• Behind pace + "leaving money" verdict — unusual, but it means past periods sold out at your prices while the future is soft: likely a seasonal shape change or new competition. Check the soft months specifically.
• Behind pace + "priced aggressively" — the clearest signal on the page: lower rates on the lagging months.
• Ahead of pace — you have room to raise rates on the remaining nights of those months; the "filling fast" card in Needs your attention will call this out when it's pronounced.

Related Articles

• Performance Overview
• Understanding Your Performance KPIs
• Calendar Opportunities
• Understanding Pricing