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Marketing is how guests find your direct booking site before they list-shop on Airbnb or Vrbo. These posts focus on channels hosts can own and compound — past-guest outreach, local SEO, social, and seasonal prep.
Guests now ask ChatGPT for places to stay before they search Google. A weekend checklist to get your vacation rental recommended by ChatGPT and AI search.

Google does not let individual homeowners list directly. Who qualifies for Google Vacation Rentals, what it costs, and the realistic path for small hosts.

Most short-term rental hosts market reactively: quiet calendars in May or October trigger panic with no lead time. This playbook treats shoulder season as its own campaign cycle — when to start, what to say, and which channels fit a solo host.

Get your direct booking site ready before peak season: past-guest outreach, fresh photos and copy, clear rates and policies, and a visible book-direct link.

Host-driven marketing: get your direct booking site in front of the right people so guests find you before they list-shop on the major OTAs.

Put this into practice
Every campaign in this playbook needs somewhere to send people. Haven gives you a fast, SEO-ready booking site so your marketing compounds instead of renting attention from the OTAs.
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