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Marketing
Marketing is how guests find your direct booking site before they list-shop on Airbnb or Vrbo. These posts focus on channels hosts can own and compound — past-guest outreach, local SEO, social, and seasonal prep.
Marketing
Shoulder Season Marketing for Vacation Rentals: A Channel-by-Channel Playbook
Most short-term rental hosts market reactively: quiet calendars in May or October trigger panic with no lead time. This playbook treats shoulder season as its own campaign cycle — when to start, what to say, and which channels fit a solo host.
Kathrine Swanson
April 25, 2026
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Marketing
Get Ready for Peak Season: How to Prepare Your Direct Booking Site for Success
Get your direct booking site ready before peak season: past-guest outreach, fresh photos and copy, clear rates and policies, and a visible book-direct link.
Trip
April 16, 2025
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Marketing
Unlocking Hidden Bookings - How Direct Booking Hosts Can Capture More Guests and Higher Rates
Host-driven marketing: get your direct booking site in front of the right people so guests find you before they list-shop on the major OTAs.
Kate Swanson
March 1, 2025
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