Launch your direct booking site

This is your direct booking launch checklist. A live booking page with no traffic gets no bookings, so the goal is to make Haven the place guests go when they are ready to book you — not a side link you mention once. Work through the steps below in order. The first one matters most.

Make Haven your official booking link

The highest-priority step is to use Haven as the Book now link everywhere you already represent your brand:

The main booking button on your existing website
Social profile bios and link-in-bio tools
Your email signature
Printed materials — business cards, welcome booklets, signage, and flyers

If you have a marketing website, start by pointing its primary Book now or Check availability button to your Haven direct booking page. That single change turns every site visitor who is ready to book into a direct guest. See Add Haven to your existing website for step-by-step instructions, including what to send a web developer.

Add your Haven booking link to the bio of every social profile you use. This is the link people tap after they see a photo of your place, so make it easy to find.

Make the link memorable

A clean, branded link is easier to say out loud and to remember. If you have not already, set up a custom URL or connect a custom domain so your address reflects your property's name.

Message the people who already know you

Your warmest audience is people who have stayed with you or already trust you. Send your link directly to past guests, friends, and family, by email or text. A short, personal note works better than anything polished: tell them you now take bookings directly on your own site and would love to host them or anyone they know.

Drop it into messaging apps

Share the link wherever you already chat: WhatsApp, Facebook Messenger, group chats, and local community groups where promoting your rental is welcome. A direct link in a conversation converts well because the person is already engaged.

Use a QR code in person

For anyone you meet face to face, a QR code turns a conversation into a booking. Print it on a business card, a flyer, or a sign, and people can scan straight through to your site.

Remind past Airbnb or Vrbo guests (optional)

If you have guests from Airbnb, Vrbo, or other channels who loved their stay, a personal follow-up can bring them back direct next time. This is a retention tactic, not your main launch strategy — prioritize your website button, social bios, and warm contacts first. A simple note that you now book direct on your own site, with your Haven link, is enough.

Help guests find you over time

Direct sharing brings the first bookings fastest, but you can also build longer-term discoverability. A complete public host profile and attention to SEO and discoverability help people find you through search over time. And once you have happy guests, the referral program can turn them into a source of new bookings.

You're done when…

Haven is your main Book now link on your website (or you have confirmed you do not have a separate site to update)
Your booking link is in your social bios
You have told at least a handful of past guests or warm contacts
A QR code or print materials are ready for in-person sharing

Once those are in place, traffic is coming — and your first direct booking is a matter of time.