Rooted in Maine. Built on family.

Some businesses begin with a business plan. Others begin with a feeling that something could be done differently. For Salt & Shine, it began with a simple belief: that a vacation rental experience should be just as memorable as the destination itself.

Founded in 2017 by Danièle Rogers and her daughter, Hannah McLaughlin, Salt & Shine was built on a shared vision of bringing something more personal, thoughtful, and genuine to the Southern Maine vacation rental industry. Together, now with Danièle's husband and Hannah's dad, John Rogers, and an extraordinary team of local professionals, they have shaped it into a company that reflects the values it was founded upon: integrity, connection, attention to detail, and genuine care.

We're not a distant management company operating from behind a screen. We're the people answering your questions, welcoming you to the coast, caring for your homes, and celebrating the relationships that make this business so meaningful. We believe hospitality is personal. And we intend to keep it that way.